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Insights

How these platforms work explained without the sales pitch

Ranking mechanics, filter behaviour and what actually moves a profile. The same register as the rest of the site, which means the answer is sometimes that a thing does not work.

  • Written by people who place reviews
  • No guarantees, because there are none
  • Specific to the platform, not general advice

Nothing published here yet

Rather than fill this page with imported filler, it stays empty until there is something worth reading on it. The long form writing on this site currently lives on the service pages, and each one covers how that platform ranks, what its filter looks for, and what it will not do.

  • Google Maps Reviews

    Dominate the local map pack where a nearby customer is choosing between three pins.

    Read it
  • Google Reviews

    The reviews that decide whether a local search turns into a phone call.

    Read it
  • Google Local Guide Reviews

    Reviews from Local Guide accounts, which carry more weight with the people reading them.

    Read it
  • Google Photo Reviews

    A review with a photograph attached, which is read before any of the words are.

    Read it
  • Google Review Replies

    Written replies posted under existing reviews, so the profile reads as attended to.

    Read it
  • Trustpilot Reviews

    The independent score shoppers check before they hand over a card.

    Read it
  • Tripadvisor Reviews

    Ranking pressure for anything a traveller books before they arrive.

    Read it
  • Yelp Reviews

    The hardest platform to move, and the one competitors watch.

    Read it
  • Capterra Reviews

    Where software buyers shortlist before they ever book a demo.

    Read it

A question is faster than an article

If you are trying to work out whether something is worth doing, send the profile link and ask. You will get a specific answer about your profile rather than general advice about profiles.